It has always been of interest to see what the French design establishment has embellished by way of industrial, graphic and fashion design. I say embellish because it feels applied to me whenever I see french design and yet it projects sincerity in its execution. From Yves Saint Laurent to Philippe Starck the material is designed with the human form in mind and a rightful approach to design function. Then there is something more - a detail, a finish that is not just stuck on but not without whimsy. It feels like a later idea in the design process with enough relationship to the bigger concept it becomes essential to the work. It adds more than the big idea expanding its luxury, wit or complexity. As I said to artist Sonya Clarkson, cheap is never funny. I will write more on the subject of French design and other cultures that have defined 'style' and the role style plays in design.